No, IMO, it's not a reminder of that. I think UTM is as good a name as any for what it is. But it is a perfect reminder that it's not necessary for the perfect brand name to come only via the standard operating procedure of engaging a branding firm, brainstorming, blah blah blah. Also, to add to the confusion, per https://www.hallaminternet.com/setting-campaign-url-tagging-google-analytics/, UTM stands for Urchin Tracking Module:)